[PDF.51zo] Building Global Biobrands: Taking Biotechnology to Market

Building Global Biobrands: Taking Biotechnology to Market

[PDF.ga41] Building Global Biobrands: Taking Biotechnology to Market

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 | #1608232 in Books |  2009-04-27 |  2009-04-27 | Original language:English | PDF # 1 |  9.00 x.90 x6.00l,1.14 | File type: PDF | 352 pages

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||0 of 0 people found the following review helpful.| Well-written, but no longer timely.|By Stephen Rustad|Building Global Biobrands is a snapshot of a group of companies written at a time when the biotech industry was coalescing into a recognizable market sector. Today. (2014) it should be read more for its historical perspective than as a useful or insightful "how-to" guide. As is often the case with niche markets (especially i|From Publishers Weekly|If you're intimidated by a book that has "single nucleotide polymorphism" in its glossary, perhaps this isn't for you. But if you can get past the occasionally dense material and have at least a passing interest in the exploding sector of

From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Françoise Simon and Philip Kotler combine their biotechnology and marketing ex-pertise to show managers how to innovate with b...

You easily download any file type for your device.Building Global Biobrands: Taking Biotechnology to Market   |  Francoise Simon, Philip Kotler. A good, fresh read, highly recommended.

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