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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

Steven C. Wheelwright




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 | #2382178 in Books |  Steven C Wheelwright |  2007-09-07 |  2007-09-07 | Original language:English | PDF # 1 |  9.00 x.80 x6.00l,.64 | File type: PDF | 176 pages

 | Leading Product Development The Senior Manager s Guide to Creating and Shaping the Enterprise

||10 of 12 people found the following review helpful.| Essential for anyone involved with product development.|By Jay van Zyl|This is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field| |Warren Batts|Chairman and CEO, Premark International|Crisp, concise, fast-paced reading....Clearly defines the role of senior management.|

George M.C. Fisher|Chairman, President, and CEO, Eastman Kodak Company |Very well done. Wheelwright and Clark

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts -- at the functional, unit, group, and corporate levels.

Up to now, senior managers have merely approved or rejected pr...

You can specify the type of files you want, for your device.Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise   |  Steven C. Wheelwright. Which are the reasons I like to read books. Great story by a great author.

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