[PDF.63lc] Markets of One: Creating Customer-Unique Value through Mass Customization

Markets of One: Creating Customer-Unique Value through Mass Customization

[PDF.nt21] Markets of One: Creating Customer-Unique Value through Mass Customization

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 | #2007676 in Books |  Harvard Business Review Press |  2000-02 | Original language:English | PDF # 1 |  9.44 x.89 x6.42l,1.10 | File type: PDF | 240 pages

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||0 of 0 people found the following review helpful.| Stands the test of time|By GreenJoe|The test of a truly good book is whether it stands the test of time. I just re-read this book and found it as relevant as the day it was published. These Harvard marketing and strategy gurus have mostly hit the nail on the head. Whether you're an entrepreneur with a business plan to pitch to KickStarter or you are the CEO of Apple, I argue t|About the Author|James Gilmore and Joe Pine are co-founders of Strategic Horizons LLP of Aurora, Ohio, and authors of The Experience Economy: Work Is Theatre & Every Business a Stage (HBS Press, 1999).

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

You can specify the type of files you want, for your device.Markets of One: Creating Customer-Unique Value through Mass Customization   |  From Brand: Harvard Business Review Press. I was recommended this book by a dear friend of mine.

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