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Product Development For The Service Sector: Lessons From Market Leaders

Robert G. Cooper, Scott J. Edgett




[PDF.jx51] Product Development For The Service Sector: Lessons From Market Leaders

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 | #2219328 in Books |  Basic Books |  1999-10-01 | Original language:English | PDF # 1 |  9.40 x.65 x6.20l,1.12 | File type: PDF | 288 pages

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||2 of 2 people found the following review helpful.| "Winning at New Services"|By Eric van der Meulen|This book is "Winning at New Products" for the service sector. The good news is that it can be used independent of any of Cooper's other titles. The bad news is that it can be used independent... In other words, if you are already familiar with the nuts and bolts of the stage-gate process, the amount of revelations is relative|From the Back Cover|
  • What is your organization's success rate at new service development?
  • Are you reaching the market fast enough?
  • For the amount of money you spend on new service development, are you getting the kind of results you expect

    Some companies are beating the odds and are winning more often than losing at service development. What separates the winners from the losers? In Product Development for the Service Sector, Cooper and Edgett offer compelling research confirming the specific practices that truly drive performance at both the business unit level and at the project level.

    They de...

    You can specify the type of files you want, for your device.Product Development For The Service Sector: Lessons From Market Leaders   |  Robert G. Cooper, Scott J. Edgett. Just read it with an open mind because none of us really know.

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