[PDF.27jw] Strategic Communication in Crisis Management: Lessons from the Airline Industry

Strategic Communication in Crisis Management: Lessons from the Airline Industry

[PDF.oj97] Strategic Communication in Crisis Management: Lessons from the Airline Industry

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 | #1334448 in Books |  Praeger |  1999-04-30 | Original language:English | PDF # 1 |  9.56 x1.02 x6.50l,1.40 | File type: PDF | 272 pages

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|| |"[s]ucceeds in providing some new insights by taking readers through the crisis management process of the airline industry and how that process is used to learn lessons and to improve crisis management. The detailed case studies alone are enough to peak the in

Communicating successfully is crucial if an organization is to survive and recover from a crisis. Focusing on the airline industry and some of the most recent headline-making disasters, Dr. Ray looks at organizational crises, the communications strategies employed by organizations when responding to crises, and the factors that influence the effectiveness of this strategic communication. She maintains that our understanding of crisis and the implications for strategic...

You easily download any file type for your gadget.Strategic Communication in Crisis Management: Lessons from the Airline Industry   |  Sally Ray. Just read it with an open mind because none of us really know.

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