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The Development Factory: Unlocking the Potential of Process Innovation

Gary P. Pisano




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 | #2096164 in Books |  Harvard Business Review Press |  1996-11-01 | Original language:English | PDF # 1 |  9.75 x6.50 x1.50l,1.57 | File type: PDF | 343 pages

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||1 of 1 people found the following review helpful.| Not to Be Overlooked -|By Loyd Eskildson|The development of new manufacturing process technologies generates less excitement, compared to product development. Unfortunately, there is a growing perception that manufacturing is no longer a necessary strategic competency. Many companies in computers, pharmaceuticals, biotechnology, and electronics are turning over manufacturing of|From the Back Cover|When the pharmaceuticals giant Merck reports promising results for a potential "blockbuster" drug, the story makes the evening news. Now, at a time when new product development has become critical to success in so many industries, The Develop

Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the pra...

You easily download any file type for your device.The Development Factory: Unlocking the Potential of Process Innovation   |  Gary P. Pisano. I was recommended this book by a dear friend of mine.

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